To take the stress out of choosing your diamond jewellery, it's important to know what characteristics to look for in a diamond. When buying a diamond you must decide which factors are the most important to you, such as the size of the stone, the colour or the clarity, as buying the perfect diamond for your budget hinges on deciding which factors can be compromised.
Cut
The 'cut' of a diamond refers to its' shape The most popular cuts are Round Brilliant, Emerald, Princess and Cushion cut.
![]() |
| Cushion cut |
![]() |
| Brilliant cut |
| Emerald cut |



















